Saturday 30 October 2010

Questions on Case Study

What group of people or place will you be studying the representation of, and on which platform?

I will be studying the representation of celebrities and the platform that I will be studying them on is print.

Why have you chosen this topic and why do you think it will be a rich area of study?

I chose this topic because most of the media revolves around celebrities and their lives. Also, there is a lot of gossip magazines and newspapers, so it will help me with my research on this topic. 

Identify at least 3 media texts that you will use as your primary sources.

Media texts that I will be using as part of my research include;
  • The Sun
  • OK!
  • HEAT
List the theorists that are relevant for your study.
  • Gaye Tuchman
  • Marshall McLuhan
  • Anthony Giddens
What have your chosen theorists written about your topic? 


Gaye Tuchman - 'Tuchman stated that when females have roles, they are mostly shown as being negative roles.' - These can be seen in print magazines and newspapers e.g. The sun - page three - this is where there are topless women and therefore negative representations of women in The Sun of women who are models.
Marshall McLuhan - 'McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself. McLuhan pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.' - This links to my topic as the celebrities will be in the newspapers/magazines so, by the newspapers showing them in a certain way whether it be positive or 'negative' it will influence society as McLuhan says.
Anthony Giddens - 'Giddens's theory of structuration explores the question of whether it is individuals or social forces that shape our social reality.' - "social structures are both constituted by human agency, and yet at the same time are the very medium of this constitution." - This links to my topic, as the way celebrities are represented could influence younger children, as younger children consider some celebrities as their role models e.g. Wayne Rooney, Lady GaGa etc. 

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